Alex Daniels BA (Hons)

Alex Daniels BA (Hons)

Account Manager

Alex Daniels specialises in high end historic interior schemes, managing complex textiles restorations on behalf of Royal Palaces and organisations such as the National Trust. When presented with fabrics which are often hundreds of years old, Alex finds it fascinating to piece together all of the missing components to establish the story of each unique cloth. She has discovered that recreating these textiles, and giving them a new lease of life, is incredibly special and a privilege.

Alex enjoys the challenge of restoring the most luxurious fine silk damasks for one project, while simultaneously creating heavy weight chenille fabrics for the next. Her woven textiles degree from the Manchester School of Art acted as the perfect grounding for fabric analysis and technical construction utilised in her current role. She enjoys collaborating with interior designers to manufacture one off fabrics for interior schemes, while also designing contemporary collections destined for private homes and prestigious hotels around the world.

“I am constantly drawing upon the characteristics of the traditional textiles we create for historic restorations, and apply this handwriting to the contemporary fabrics created for leading interior decorator brands. I love to explore these old & new design styles, and working with such a broad range of noble fibres, colours and clients.”


Recently completed projects include custom dyed 18th Century Pure Silk Damask walling for the Gainsborough Gallery in Suffolk. Her innovative mock velvet upholstery fabric can be seen at Antony House in Cornwall. Silk & Cotton damask blends can be found at British Embassies abroad. Global work for private individuals has been undertaken in the United States and the Netherlands.


Spencer House Talk


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